Overview

The leading open standard for content provenance, critical for addressing the authenticity crisis.

Details

Pricing model
Core product free — open standard, no licensing fees
Platform
Technical standard (implemented by Adobe, Microsoft, and others)
Privacy relevance
Provides a standardised way to trace content origin and editing history, supporting authenticity
Strengths
Open standard, cross-industry support, cryptographically signed provenance, applicable to multiple media types
Limitations
Voluntary adoption; can be stripped from content; requires creator cooperation
Last reviewed
2026-08-25

Sources

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