About this book

Slop is the quiet flood of low-quality, AI-generated content that is drowning the internet. From auto-generated articles and spam comments to synthetic social media profiles and fake reviews, Slop examines how generative AI has made it cheaper than ever to produce content that looks human but carries no human intent, understanding, or accountability. The book explores what this means for search, for trust, and for the future of the open web.

Main themes

  • AI-generated content
  • Content quality
  • Internet integrity
  • Search and discovery

Who this book is for

Regular internet users who have noticed something feels different about the web lately, and want to understand why.

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